AI Workspace Features
Problems we solve
Case studies
Frameworks & solutions

The Problem with Search: Why Teams Waste Time Hunting for the Right Information

Dave Howden

Thursday, May 22, 2025

5

min read

Professionals spend an average of 2.7 hours each day searching for information, according to research from McKinsey & Company. That’s nearly 14 hours every week lost to browser tabs, Slack threads, dead links, and duplicate files.

For teams that depend on fast, accurate insights, this isn’t just frustrating - it’s a productivity sink, a risk to decision-making, and a hidden cost that compounds with every project.

The core issue? Traditional search tools weren’t designed for the way modern teams work. They prioritise ranking content, not delivering answers. That means hours spent validating sources, filtering results, and switching context—falling on your team to manually stitch it all together.

Why We Built SupaSearch

We built SupaSearch to give that time back.

It’s not just a search engine. It’s a search experience built for real work - designed to live inside your AI assistant, and deliver credible, contextual, and instantly usable answers.

What Makes SupaSearch Different

  • Smarter Intent Recognition
    SupaSearch understands your question’s context. It returns a summarised, direct answer - not a list of links to figure out on your own.
  • Cited and Credible
    Every result is source-linked, so you can trust the data and trace it back instantly. No guesswork.
  • In-Flow and Fast
    No app switching. SupaSearch lives where you work, so you stay in the zone - saving time and mental energy.

A Simple Use Case

You’re a market analyst preparing a competitive snapshot.

You ask:

“Who are the top emerging players in embedded finance in Asia-Pacific?”

Here’s what SupaSearch gives you:

  • Company names and funding rounds from Crunchbase
  • Commentary from a regional VC blog
  • Quotes and trends pulled from a Tech in Asia article

All summarised. All cited. All in seconds. You go from blank page to 80% done - before you’ve opened a second tab.

Who It’s Built For

  • Analysts & Researchers needing reliable, quick insights
  • Marketing & Content Teams building briefs, reports, or campaigns
  • Cross-Functional Teams making strategic decisions across domains

Why It Matters

Your team is losing up to 3 hours a day just looking for information. That’s time you’re not spending on customers, campaigns, or innovation.

SupaSearch doesn’t reinvent how you search. It reinvents what search does for you.

Enable SupaSearch today in your AI settings.

Find answers faster. Trust what you find.

Don't miss future insights like this.

Continue reading

Thought Pieces
Case studies
Frameworks & solutions

Why Workforce Supply Is Constrained by Training Throughput, Not Skills Shortages

Why Workforce Supply Is Constrained by Training Throughput, Not Skills Shortages

Button Text
Studio for VET
Case studies
Frameworks & solutions

Why Reviewing Training Content Shouldn’t Require a Download

Still downloading AI-generated training materials to check formatting and structure? That outdated workflow is costing your team serious time - and quality. Here’s how to fix it.

Button Text
Studio for VET
Case studies
Frameworks & solutions

Are Your Training Standards Up to Date? Why Expiry Blind Spots Are a Growing Compliance Risk

If you're a training manager or programme owner working with NZQA-aligned unit standards, here's a question worth asking: Can you quickly identify which of your current standards are about to expire? For many teams, the answer is “not really.” And that’s a problem.

Button Text