If you manage a franchise or a B2B services network, here’s an uncomfortable truth:
The biggest revenue losses in your business aren’t visible in your financials. They’re buried in your CRM.
Every day, your sales and telemarketing teams are flying blind:
- Which leads are ready to convert?
- Which clients are about to churn?
- Which accounts are primed for upsell?
Most teams don’t know.
They’re stuck navigating spreadsheets, disconnected CRMs, and manually building quotes that often go nowhere.
This isn’t just frustrating - it’s operational drag that kills growth.
The Operational Reality in ANZ Sales Teams
Let’s get specific.
- 45% of ANZ mid-market businesses report that sales teams spend over 6 hours a week just identifying who to call.
- Salesforce SMB Trends Report ANZ, 2023
- Salesforce SMB Trends Report ANZ, 2023
- A 2024 Franchise Business NZ study found:
- Only 27% of franchisors have a standardised quoting process
- 62% of franchisees say upsells are “rarely identified” during service
- 71% of reps find their CRM either too complex or not regularly updated
- Only 27% of franchisors have a standardised quoting process
- In ANZ property services, the average quote turnaround is 4.3 days - and 30–40% of deals go cold before anyone follows up.
- Local Services AI Study, 2023
- Local Services AI Study, 2023
This isn’t a people problem.
It’s a systems failure.
The Three Patterns We See Repeatedly
1. Leads Go Cold Before Action
- CRMs are full of accounts
- Reps guess who to follow up with
- Urgency is missed because there’s no live scoring or daily prioritisation
2. Quoting Is Slow and Inconsistent
- Each rep builds their own template
- Branding is inconsistent, data fields are wrong or missing
- Delays cost deals - especially when competitors reply faster
3. Upsells Slip Through the Cracks
- No system to identify add-ons or renewals
- Loyal customers miss out on value
- High-LTV clients aren’t managed proactively
These issues are amplified in franchise and multi-site service networks, where:
- Sales data lives in silos across franchisees
- Head office lacks quote visibility
- Managers waste time just tracking who did what
The Root Cause Isn’t Your Tools - It’s the Gaps Between Them
Adding more platforms hasn’t solved the problem.
In fact, it’s made it worse.
- Every tool captures activity - none guide action
- Every CRM tracks data - none deliver decisions
Sales teams need workflows that are connected, intelligent, and automated.
Imagine This Instead
- You walk in every morning and see who to call, why, and with what pitch
- Quotes are ready in minutes, prefilled with accurate data
- Upsell triggers are flagged automatically based on customer behaviour
- Your team knows what to do by 7am every day
That’s not a future state. That’s what we’ve built - right now - for Jani King.
SupaHuman Powers This New Way of Selling
We help franchisors, service operators, and distributed teams turn data chaos into sales clarity.
- Prioritise better
- Quote faster
- Sell smarter
If your team is still flying blind - it doesn’t have to be this way.